Sephora Ruby is a very cool-toned, light-medium red with a matte finish. It is a permanent lipstick that retails for $14.00 and contains 0.06 oz.
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Sephora Ruby Lip Last Matte Lipstick ($14.00 for 0.06 oz.) is a medium, pinky-red with cool, blue undertones and a matte finish. It took almost 10 minutes for the formula to set to a mostly flat-matte finish that was transfer-resistant. The color payoff was nearly opaque in a single layer and could be built up to full coverage.
The formula had a more velvety consistency that was smooth, lightweight, and flexible, and while it set, it didn't feel like it "dried" in place like a traditional liquid lipstick, so it was much easier and more comfortable to wear. It stayed on nicely for over seven hours and felt non-drying over time.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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This weightless, non-drying, modern matte lipstick deposits full-coverage color as it glides on lips with liquid-like ease. The result is a comfortable, long-lasting lipstick that feels like your lipsbut better. The slim applicator provides precise application and is perfect for on the go.
Dimethicone, Synthetic Wax, CI 77891 (Titanium Dioxide), Polymethylsilsesquioxane, Caprylyl Methicone, Octyldodecanol, Synthetic Fluorphlogopite, CI 15850 (Red 7 Lake), CI 45410 (Red 28 Lake), Trimethylsiloxysilicate, CI 19140 (Yellow 5 Lake), Polypropylsilsesquioxane, Polypropylene, Hdi/Trimethylol Hexyllactone Crosspolymer, Polyhydroxystearic Acid, Aroma (Flavor), Disteardimonium Hectorite, Propylene Carbonate, Tocopheryl Acetate.