Salt New York Contour is a moderately warm-toned, medium brown with a natural finish. It is a permanent bronzer that retails for $16.00 and contains 0.15 oz.
($16.00 for 0.15 oz.) is a light brown with muted, almost warm olive undertones and a natural sheen. It had semi-sheer, buildable pigmentation--to medium with two to three layers--that applied evenly to bare skin and blended out effortlessly.
The formula was very forgiving and definitely was conducive to being used on its own over bare skin or on top of foundation. The texture was lightweight, thin with moderate slip that spread well. It stayed on nicely for seven hours before showing signs of moving a bit on my skin.
Also: I was a little puzzled that this shade was called "Contour," while all the other shades were named Light, Medium, Deep, etc. Obviously, this shade is far from being a contour shade on all skin tones!
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Sheer, blendable, won't clog pores, looks like skin. Do you like to sculpt with your bronzer? Do you like to tan with your bronzer? We've got you. However you use it, you've got options. Each formula is buttery soft, easy to blend, and offers sheer, buildable coverage with a soft, skin-like finish. They're chock full of nourishing, hydrating, credit score raising ingredients like pomegranate, jojoba, & grape seed oils, and contain absolutely zero nonsense ingredients like talc, fragrance, or mineral oil.
Caprylic/Capric Triglyceride, Candelilla Wax, Kaolin Clay, Silica, Vitis Vinifera (Grape Seed Oil), Simmondsia Chinensis (Jojoba Seed Oil), Punica Granatum (Pomegranate Seed Oil), Carthamus Tinctorius (Safflower Seed Oil), Aloe Barbadensis (Aloe Extract), Tocopheryl Acetate (Vitamin E), Tetrahexyldecyl Ascorbate (Vitamin C), Phenoxyethanol. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499.)
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.