The formula is supposed to be "fully loaded with pigment" and have a "powdery-soft, velvet finish." The texture was smooth, velvety, and creamy without a lot of shine or traditional slip--again, velvety!--of a typical lipstick but nowhere near as dry or as firm as a traditional matte lipstick either. They had rich color coverage in a single layer but felt very weightless on.
Half of the range sat fairly smoothly on my lips while the other half separated slightly along my deeper lip lines, which wasn't always enough to be noticeable in person. The colors applied evenly and were very long-wearing with most shades lasting over six hours on me and were neither drying nor hydrating over time. I didn't notice any scent or taste.