The formula is supposed to have a "intense color payoff" with "comfort" and "rich hydration" that has a "satiny sheen." Of the shades I've tried, they are richly pigmented, long-wearing, incredibly comfortable to wear from start to finish, hydrating, and generally flattering on the lips. The texture was smooth, velvety, and creamy enough to glide across the lips with ease but never felt slippery or too clingy. Most shades performed exceptionally well, and while pricey, they at least lived up to a lot of the claims. There was no discernible scent or taste.
The average rating based on all reviewed shade(s) in this formula is shown below.