Zira is a medium, rosy copper with warm undertones and a metallic sheen. The consistency was dense and more powder-like in the pan, but upon patting it onto my lips, it felt thin and dry with a clingy consistency that made my lips look rough--textured and lined. I had trouble getting this shade to adhere evenly, though it wasn't terribly noticeable that it was uneven from afar. It had medium coverage that was buildable to semi-opaque coverage in two to three layers. It lasted for four and a half hours on its own and four hours with the balm, but it was somewhat drying without the balm.