Milani Shocking Pink is a very cool-toned, medium-dark fuchsia with a matte finish. It is a permanent eyeshadow that retails for $5.99.
Milani Shocking Pink Powder Eyeshadow ($4.49 for 0.11 oz.) is a vibrant magenta pink with strong blue undertones and a very subtle dusting of silver shimmer. This might be one of the most vibrant shades I've seen, period, but particularly from a mass brand. Sugarpill Dollipop is less blue-based, pinker. MAC Magenta Madness is a little more intense, darker, and pinker. Make Up For Ever #75 is much, much darker and pinker.
A super pigmented, easily blendable, crease-proof, silk-like powder eyeshadow. Available in versatile colors with both matte & pearl finishes that can be used as shadow or liner.