Make Up For Ever M853 Neon Pink is a very cool-toned, medium fuchsia with a matte finish. It is a permanent eyeshadow that retails for $17.00 and contains 0.08 oz.
Make Up For Ever M853 Neon Pink Artist Color Shadow ($17.00 for 0.08 oz.) is a bright, neon pink with cool, blue undertones and a matte finish. It had intense, opaque pigmentation that was a lot easier to use than I expected, and it had a much smoother, more finely-milled texture than a lot of rich pinks do (they can often be a little dry and grainy). It wore well for 11 hours on me but stained my lid slightly after removal, and it managed to stay on my cheeks for 10 and a half hours.
As far as I can tell, there are still shades within the Artist Color Shadow range that aren’t listed as eye safe (in the U.S.), though this information appears in the form of a “face” symbol on the underside of the physical shadow (as opposed to an “eye” symbol). This same type of symbol system was used on their loose and liquid Star Lit products, and if they were appropriate for multiple areas, the label included multiple symbols (like an eye, face, and set of lips). This shade did not have an eye symbol on its label.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Reveal your inner artist and create your perfect color mix with Artist Color Eye Shadow. Choose your palette size, and then customize it to your needs by mixing and matching your favorite shades. MAKE UP FOR EVER’s artist-grade atomized formula is loaded with pigment for high-impact color in a single swipe. Its smooth, buttery texture allows for superior blendability, and silicon-coated pigments allow for it to stay put for up to 12 hours of wear*. With a range of 121 shades available in an array of finishes, these ultrafine powders can be layered and mixed to create an infinite number of looks.