Milani Bella White (07) is a neutral-toned, light white with a pearl finish. It is a permanent eyeshadow that retails for $4.49 and contains 0.05 oz.
Milani Bella White (07) Bella Eyes Gel Powder Eyeshadow ($4.49 for 0.05 oz.) is a brightened, medium white that leans very slightly warm-toned with a frosted sheen. It was smoother and brighter when applied damp and thicker in its opacity, but it was pretty opaque applied dry. The texture was fairly soft and smooth, and it blended well. It lasted for seven and a half hours on me. Tom Ford Beauty Ice Queen #1 (P, ) is darker. Inglot #453 (P, $6.00) is brighter. MAC Chillproof (LE, $16.00) is more shimmery. Giorgio Armani Open (LE, ) is more shimmery. theBalm Metal-ica (P, $16.00) is cooler. theBalm Sassy (P, $16.00) is more shimmery. Disney by Sephora Midnight Hour #1 (LE, ) is more shimmery. Anna Sui Pearl White (LE, ) is less shimmery, warmer. Chanel L'Intemporel de Chanel #5 (LE, ) is less shimmery. Cle de Peau Marmalade Sky #3 (P, ) is more shimmery. Stila Moonstone (P, ) is warmer. Too Faced Nutcracker (LE, $16.00) is brighter. Kat Von D Lunar Lights (P, ) is warmer. See comparison swatches / compare dupes side-by-side.
A gel powder – what would that even look like? We’ll tell you: It looks like rich, vibrant color that glides on in a single stroke, delivering a stunning multi-dimensional effect. Worn as shadow or highlighter, this incredibly innovative, weightless formula blends easily with the fingertips to light up the eyes. Even more to entice: It can be used wet or dry, resists creasing, and comes in satin matte, shimmer and iridescent metallic finishes. All eyes will be on you with their 30 illuminating colors in 5 different shade ranges including Nudes & Browns, Smoky & Sky, Purples & Greens, Metallics and Brights & Lights. Just try it! It’s that different.