Milani Bella Gray (10) is a moderately cool-toned, medium gray with a frost finish. It is a permanent eyeshadow that retails for $4.49 and contains 0.05 oz.
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Milani Bella Gray (10) Bella Eyes Gel Powder Eyeshadow ($4.49 for 0.05 oz.) is a medium-dark gray with a lighter silver shimmer and frosted finish. Applied dry, it was semi-sheer and very dry and powdery to work with. Applied damp, it was richer in color and easier to work with, but it still only lasted for six and a half hours on. Marc Jacobs Beauty The Enigma #2 (P, ) is warmer. MAC Bao Bao's Jewels #5 (LE, ) is lighter. MAC Uninhibited #2 (LE, $21.00) is warmer. MAC Just Breathe #2 (LE, $21.00) is lighter. NARS Jardin Perdu (Left) (LE, $24.00) is more shimmery. NARS Bad Behaviour (LE, $24.00) is lighter, warmer. Makeup Geek Prince Charming (P, $6.99) is less shimmery. Kat Von D Piaf (LE, ) is cooler. MAC Graphic Style (LE, $16.00) is less shimmery. Giorgio Armani #21 (LE, $33.00) is darker. CoverGirl Charcoal (335) (P, $4.99) is lighter, brighter. See comparison swatches / compare dupes side-by-side.
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A gel powder – what would that even look like? We’ll tell you: It looks like rich, vibrant color that glides on in a single stroke, delivering a stunning multi-dimensional effect. Worn as shadow or highlighter, this incredibly innovative, weightless formula blends easily with the fingertips to light up the eyes. Even more to entice: It can be used wet or dry, resists creasing, and comes in satin matte, shimmer and iridescent metallic finishes. All eyes will be on you with their 30 illuminating colors in 5 different shade ranges including Nudes & Browns, Smoky & Sky, Purples & Greens, Metallics and Brights & Lights. Just try it! It’s that different.