Maybelline Lilac Lumi is a moderately warm-toned, light lavender with a sparkle finish. It is a permanent lipgloss that retails for $4.49 and contains 0.19 oz.
Maybelline Lilac Lumi Baby Lips Lipgloss ($4.49 for 0.18 fl. oz.) is a light-medium, pinky-lavender with lighter violet iridescent shimmer. This was the most pigmented of the four shimmery shades, and this shade had noticeable color applied, though it was still semi-sheer coverage. It wore well for three hours on me and was hydrating over time. Marc Jacobs Beauty Pink Steam (322) (P, $28.00) is less shimmery. Gucci Beauty Potent Violet (P, $32.00) is less shimmery. MAC Reckless Desire (LE, $15.00) is less shimmery, lighter. Shiseido Nebula (VI207) (P, $25.00) is lighter, brighter, more pigmented. MAC Vacant (LE, $15.00) is more pigmented. See comparison swatches/ compare dupes side-by-side.
Maybelline's Baby Lips Moisturizing Lip Gloss is 0% sticky with a new, non-sticky way to shine. Caring oils moisturize, smooth, and soften for 4 hours of moisture so lips never feel dry.