Marc Jacobs Beauty Purple Reign is a very cool-toned, medium purple with a matte finish. It is a limited edition eyeliner that retails for $25.00 and contains 0.01 oz.
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Purple Reign is a brighter, medium purple with cool, bluish undertones and a matte finish. It had semi-opaque pigmentation in a single stroke, which was somewhat buildable--it never reached full coverage but when worn against the lash line, it was hard to tell any lack of pigmentation from a normal viewing distance. The consistency had enough glide to apply comfortably to my lower lash line, but it seemed slightly drier than other shades in the range. It wore well for over 12 hours without migrating or thinning on me.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Experience the intense color payoff, amazing glide, and 12-hour wear of Marc Jacobs Beauty’s original award-winning Highliner Gel Eye Crayon eyeliner—now re-envisioned in a bold, matte finish. Each of the hues are glitter-free and intensified by super-rich pigment. They’re formulated to glide on smoothly for precise application, and they give you 15 seconds of play time before setting in place for wear that lasts all day, making it ideal for pulling off versatile eye looks. Line to define your eyes, smudge it before it sets to impart an instant, smoky eye, layer as an eyeshadow base, or draw on artistic graphic liner looks. Its waterproof gel formula makes it well-suited for lining the inner rim. It’s designed with a clever sharpener, hidden in the base of the liner to allow for a precise point.
Cyclopentasiloxane, Trimethylsiloxysilicate, Polyethylene, Isododecane, Synthetic Wax, Ceresin, Polyisobutene, Polyglyceryl-2 Triisostearate, Synthetic Fluorphlogopite, Manganese Violet (Ci 77742), Ultramarines (Ci 77007), Titanium Dioxide (Ci 77891).