Marc Jacobs Beauty (Pop)ular is a slightly warm-toned, dark coral with a cream finish. It is a permanent eyeliner that retails for $25.00 and contains 0.01 oz.
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Marc Jacobs (Pop)ular Highliner Matte Gel Eye Crayon ($25.00 for 0.01 oz.) is bright, medium pinky-red with warm undertones and a satin finish. It had semi-opaque, buildable pigmentation that applied evenly to the lash line. The texture was smooth, creamy, and comfortable to apply and to wear. It stayed on well for nine hours on my waterline and twelve hours on my lower lash line.
The formula is supposed to have "intense color payoff" with "12-hour longwear" with a "bold matte finish" that is supposed to be waterproof and "well-suited" for the waterline. The majority of the shades are very pigmented with mostly opaque to fully opaque coverage in a single pass, while the texture is creamy but dries down within ten to fifteen seconds. They wear shorter on the waterline (eight to ten hours) and longer on the lower lash line (ten to twelve hours). The formula is fantastic for lining, but the one thing that makes me hesitate is that the past iterations of the liners have dried out in as little as one year (with some lasting two years or longer), though I have noticed the more shimmery shades are first to dry out.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Experience the intense color payoff, amazing glide, and 12-hour wear of Marc Jacobs Beauty’s original award-winning Highliner Gel Eye Crayon eyeliner—now re-envisioned in a bold, matte finish. Each of the hues are glitter-free and intensified by super-rich pigment. They’re formulated to glide on smoothly for precise application, and they give you 15 seconds of play time before setting in place for wear that lasts all day, making it ideal for pulling off versatile eye looks. Line to define your eyes, smudge it before it sets to impart an instant, smoky eye, layer as an eyeshadow base, or draw on artistic graphic liner looks. Its waterproof gel formula makes it well-suited for lining the inner rim. It’s designed with a clever sharpener, hidden in the base of the liner to allow for a precise point.
Cyclopentasiloxane, Trimethylsiloxysilicate, Isododecane, Polyethylene, Synthetic Wax, Mica, Ceresin, Polyglyceryl-2 Triisostearate, Polyisobutene, Methicone, Dimethicone, Iron Oxides (Cl 77491, CI 77492, CI77499), Titanium Dioxide (CI 77891).