Marc Jacobs Beauty Boys & Berry is a slightly warm-toned, dark plum with a pearl finish. It is a limited edition eyeliner that retails for $25.00.
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Boys & Berry is described as a "boysenberry shimmer." It's a muted, dark plum purple with warm undertones and gold and eggplant-hued shimmer. It had so-so pigmentation in a single stroke, which was somewhat buildable but never opaque on the lash line. It had the same frustrating, firmer texture that snapped the tip off and revealed a creamier center. It lasted for ten hours. Sephora Love Affair (P, $10.00) is less shimmery (95% similar). Urban Decay Rockstar (P, $22.00) is less shimmery (95% similar). MAC Macroviolet (P, $16.00) is less shimmery (95% similar). MAC Strong Willed (P, $20.00) is less shimmery, darker, warmer (95% similar). Tarina Tarantino Ultraviolet (DC, $15.00) is less shimmery, darker (95% similar). Stila Black Amethyst (P, $22.00) is less shimmery, darker (90% similar). MAC Nightshade (DC, $16.00) is lighter, warmer (90% similar). Marc Jacobs Beauty Glitz Alright (P, $24.00) is lighter (90% similar). NARS Bourbon Street (P, $24.00) is less shimmery, lighter (85% similar). Sephora Bling Bling (P, $14.00) is darker, cooler (80% similar). bareMinerals 6AM (LE, $15.00) is lighter, warmer (90% similar). See comparison swatches / view dupes side-by-side.
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It is an innovative waterproof pencil eyeliner. The transformative gel formula allows the richest pigments and the smoothest application for intense color.