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The formula is supposed to wear for "12-hour[s]" with "amazing glide, waterproof wear" that stays movable for "15 seconds" before setting down. What distinguishes it from the other Highliners is the finish; it is supposed to be "glitter-packed" but still go on smoothly. All seven were very creamy and smooth, which made them comfortable to apply on the lash line or on the waterline (I couldn't find any warning that said to avoid the waterline, but those who have sensitive eyes will likely want to look toward the Matte Highliners). The pigmentation varied a bit from shade to shade, though most were buildable in practice or opaque when applied in short strokes rather than a single, fluid stroke. They wore well for 11 to 12 hours on me with little signs of wear (certainly wearable beyond 11/12 hours).
The biggest downside to the formula, generally, was that removing them 100% is difficult - there were always stray bits of glitter/sparkle leftover even after doing my best to remove! This is common with fine glitter, so not a total surprise, but I wanted to mention it!
The average rating based on all reviewed shade(s) in this formula is shown below.
Experience the amazing glide, waterproof wear and 12-hour longwear of Marc Jacobs Beauty’s original award-winning Highliner Gel Eye Crayon eyeliner—now glitzed in glitter. Marc has always loved sparkle and shine—both in his fashion and beauty—and now you can experience it in a whole new way. The glitter-packed hues glide on smoothly for precise application so you can have all the glitter without the grit. Like original Highliner, it gives you 15 seconds of play time before setting in place for wear that lasts all day, making it ideal for pulling off versatile eye looks. The glide-on glitter makes it easier than ever to line it, smudge it, or layer it for a shimmering smoky eye. It’s designed with a clever sharpener, hidden in the base of the liner to allow for a precise point.