That's Why is a medium brown with warm, orange undertones and a matte finish. The consistency was incredibly smooth and velvety without any powderiness, but it was still blendable and easy to work with on the lid. It was richly pigmented and wore well for eight hours on me.
Empower your inner eye stylist with these ultra-luxe eyeshadows each featuring four fashion finishes: buttery matte velvet, shimmering satin, sparkling silk, and metallic lamé. Iincludes a covetable mix of chic neutral, wearable shades and provocative pops in a new super-plush shadow formulation to cover lids in lasting, velvety-rich pigment.