The formula is supposed to be "highly-pigmented" that "will maintain their vibrancy." Some shades were pigmented, some were not. The majority of the eyeshadows had a grainier, drier texture that had some excess product kicked up in the pan and was prone to moderate fallout during application without use of a primer. In general, most of the shades were dismal applied over bare skin as the drier texture seemed more prone to picking up the natural oils on the skin, absorbing them, and looking uneven as some parts appeared darker than others.
Several shades were an exercise in frustration trying to blend out and maintain vibrancy, which was something I felt even when I used the eyeshadows over primer, as they always faded and darkened within a few minutes of wear. I packed and packed the shades on to get decent results out of them and had to use primer just to get something only mildly embarrassing to look at.
Typically, within six hours, the shades had altered noticeably with some fading and patchiness apparent; with primer, that got closer to eight hours overall but I saw some slight shifting in certain shades faster than that. The looks I created with these shades took me three times longer than other bright, matte eyeshadows on the market (Viseart, Sugarpill, Urban Decay, ColourPop) and required a lot of cleanup in comparison.
The average rating based on all reviewed shade(s) in this formula is shown below.