In my experience, gel-powder formulas tend to command a higher price point than more traditional powder eyeshadows (e.g. MAC Powder Eyeshadow, which are $18 eac, vs. MAC Extra Dimension Eyeshadows, which are $20 each), it did seem a little more expensive than I would have expected--or I would have expected it to come with at least a trial-sized mixing medium at this price point.
Take eyeshadow to the next level with intense high coverage and a molten metal payoff. Packed with superfine iridescent pearls, it’s formulated with a gel-powder technology that offers silky, weightless color. Apply straight to lids or transform into liquid foil with the Master Metal™ Manipulator™.