Make Up For Ever M200 is a neutral-toned, light-medium pink with a matte finish. It is a discontinued lipstick that retails for $22.00 and contains 0.12 oz.
Make Up For Ever M200 Artist Rouge Lipstick ($22.00 for 0.12 oz.) is a medium, peony pink with subtle, warm undertones and a matte finish. The texture had a stronger velvety feel--more like a silicone-based primer--that glided on easily but tended to catch on any imperfections on the lips and emphasized them. It had good color coverage, though it was not fully opaque. On me, this shade wore well for four and a half hours but wore away a bit more noticeably from the center of the lips. I found the formula to be a bit drying as well. ColourPop Fetch (LE, $7.00) is lighter, brighter (95% similar). ColourPop Big Break (P, $7.00) is warmer (95% similar). Tom Ford Beauty Virgin Rose (P, $57.00) is glossier (95% similar). ColourPop Spritz (LE, $7.00) is darker (95% similar). ColourPop 1st Base (LE, $6.50) is warmer, less glossy (90% similar). Makeup Geek Proper (P, $15.00) is more muted (90% similar). ColourPop Sphynx (P, $7.50) is warmer (90% similar). Pretty Vulgar Baby Doll Against BS (P, $24.00) is lighter (90% similar). Rare Beauty Energize (P, $20.00) is brighter, warmer (90% similar). NARS Roman Holiday (P, $27.00) is more shimmery, lighter (90% similar). MAC Love Buddy (LE, $19.00) is lighter (90% similar). MAC Silly (LE, $19.00) is lighter, brighter (90% similar). Bite Beauty Macaroon (P, $24.00) is darker (90% similar). ColourPop Prince Charming (LE, $8.00) is darker, cooler (90% similar). Maybelline Pink Sugar (P, $7.99) is brighter, warmer (90% similar). ColourPop Dilly-Dally (P, $7.00) is warmer (90% similar). NARS Marisa (P, $34.00) is glossier (90% similar). MAC 2 Truths and a Lie (LE, $19.00) is cooler (90% similar). Marc Jacobs Beauty Jolly Molly (220) (P, $30.00) is glossier (90% similar). ColourPop Little Tings (LE, $7.00) is darker, glossier (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Now saturated with 25 percent more pigment than the original Rouge Artist, Artist Rouge Lipstick brings bold color impact to lips that make a statement. This extremely pigmented formula not only provides intense, opaque color but boasts an ultra-creamy, non-drying formula that hydrates the lips for ultimate comfort. Its unique, precision shaped bullet allows for easy, defined application while the long wear formula will not bleed or feather. Artist Rouge is a bold collection that is professionally curated to include the most flattering shades across all color families—with a perfect match for each and every skintone. It features two finishes: a matte for an ultra-matte yet velvety finish that won't feel dry and a cream for intense color with a natural-looking, creamy finish.