Make Up For Ever C304 is a very warm-toned, medium-dark orange with a satin finish. It is a permanent lipstick that retails for $22.00 and contains 0.12 oz.
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Make Up For Ever C304 Artist Rouge Lipstick ($22.00 for 0.12 oz.) is a bold, bright, medium orange with warm, red undertones and a creamy finish. It had nearly opaque pigmentation--you can see my lip freckle peeking through the color--and I think this was the result of the consistency being more emollient than other shades, so it didn't cover as well. There was very subtle streaking, but it wasn't noticeable from a normal viewing distance (only in the close-up photo). This shade wore well for five and a half hours, left behind a reddish stain, and was nicely hydrating. MAC Fashion Nomad (LE, $19.00) is lighter, brighter (95% similar). Kat Von D A-Go-Go (P, $19.00) is lighter (95% similar). Hourglass I Desire (P, $34.00) is lighter (95% similar). Illamasqua Soaked (P, $26.00) is lighter (90% similar). Revlon Kiss Me Coral (P, $8.49) is lighter, more muted, cooler (90% similar). Bite Beauty Nearly Neon Orange (LE, $26.00) is lighter (90% similar). Bite Beauty #008 (LE, $36.00) is lighter, brighter (90% similar). Dior Trafalgar (844) (P, $34.00) is darker (90% similar). MAC So Chaud (P, $20.00) is darker, more muted, less glossy (90% similar). Bite Beauty Scorpio (LE, $26.00) is lighter, cooler (90% similar). Inglot #103 Lipstick Cream (P, $12.00) is darker (90% similar). NYX Indie Flick (P, $6.00) is cooler, less glossy (90% similar). Urban Decay Bang (P, $18.00) is darker (90% similar). Tom Ford Beauty Mariko (LE, $36.00) is more shimmery, lighter (90% similar). NARS Red Square (P, $27.00) is less glossy (90% similar). MAC Neon Orange (P, $20.00) is more muted, cooler (90% similar). Bite Beauty Tourne (DC, $24.00) is lighter (90% similar). Makeup Geek Quirky (P, $15.00) is lighter, more muted, less glossy (90% similar). Bite Beauty Clementine (LE, $24.00) is lighter (90% similar). Bite Beauty Pare (DC, $24.00) is darker, glossier (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Now saturated with 25 percent more pigment than the original Rouge Artist, Artist Rouge Lipstick brings bold color impact to lips that make a statement. This extremely pigmented formula not only provides intense, opaque color but boasts an ultra-creamy, non-drying formula that hydrates the lips for ultimate comfort. Its unique, precision shaped bullet allows for easy, defined application while the long wear formula will not bleed or feather. Artist Rouge is a bold collection that is professionally curated to include the most flattering shades across all color families—with a perfect match for each and every skintone. It features two finishes: a matte for an ultra-matte yet velvety finish that won't feel dry and a cream for intense color with a natural-looking, creamy finish.