Make Up For Ever H312 is a moderately warm-toned, dark copper with a metallic finish. It is a permanent highlighter that retails for $23.00 and contains 0.17 oz.
Make Up For Ever H312 Artist Face Color ($23.00 for 0.17 oz.) is a deep copper with warm, brown undertones and a sparkling, metallic sheen. The consistency was rather dense, and it was even denser than many other shades in the range. I felt like I really had to use a heavy hand to get an even amount of product on my brush, but then it was difficult to apply as it seemed like a little too product all at once. The powder skipped around on my skin and appeared patchy, where some of the shimmer seemed to thicken in places and a lot of the color disappeared.
It seemed to have good pigmentation but something with how the size of the shimmer played with the underlying base powder did not adhere or work well on my skin. I was surprised it didn't appear more metallic on the skin, but a lot of the product vanished before I finished applying, so that might have been part of it. The highlighter lasted for eight and a half hours on my skin before looking even patchier than it did initially (despite buffing and blending for minutes, the color never looked evenly applied).
Overview of the Formula
The formula is supposed to have "intense color payoff" with a "long-lasting finish." The range is split into three types--Highlighters, Sculpting Powders, and Blushes--that is easy to determine by the first letter of the shade name (H for Highlighter, S for Sculpting, and B for Blush). There are three finishes--matte, shimmer, and pearl but was less obvious. In fact, the majority of the "matte" shades were more like semi-matte or natural matte where there were no distinctive shimmer particles but they seemed to take on the natural finish of the skin, which gave the "mattes" a particularly seamless finish on the skin but might be dewier on oilier skin types than desired. None of the 34 shades available were frosted or metallic except three of the highlighters (H100, H106, H312).
The pigmentation ranged from medium to opaque, depending largely on the shade, though they were always buildable if they were not opaque in a single layer. Some of the deeper, more matte shades were less forgiving and took more effort to diffuse and blend, even when I used a lighter hand or a more feathery brush. The texture was smooth, velvety, and moderately dense without any powderiness or dustiness in the pan. The formula has lasted between eight and ten hours on me.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Reveal your inner artist and create endless looks with Artist Face Color. Choose your palette size, then customize to your needs by mixing and matching your favorite. Artist Face Color’s unique formula features atomized pigments, which provide intense color payoff while blending and diffusing for a natural, long-lasting finish. The super-fine powder melts into skin while also seamlessly layering for a natural, result. Available in matte, shimmer, and pearl finishes, Artist Face Color provides endless ways to enhance and define your features for your desired result.