Make Up For Ever H100 is a slightly warm-toned, very light white with a semi-matte finish. It is a permanent highlighter that retails for $23.00 and contains 0.17 oz.
Make Up For Ever H100 Artist Face Color ($23.00 for 0.17 oz.) is a bright ivory with subtle, cool undertones and a matte finish. It appeared a bit darker in the pan than when swatched, where it had a starker, brighter look overall. It did apply noticeably on my skin, despite being so light, and it will appeal to those who prefer highlighting with matte to satin finishes over more shimmery ones that we have seen a lot of in the last year. I tried using it a few different times paired with other products to see the highlighting effect more, but it had a tendency to look unblended even though it seemed diffused to my eye in photos; it definitely looked better in person as a result. The cconsistency was smooth, dense but not stiff or difficult to apply, and it had opaque coverage. The highlighter lasted for eight hours on me before fading.
Overview of the Formula
The formula is supposed to have "intense color payoff" with a "long-lasting finish." The range is split into three types--Highlighters, Sculpting Powders, and Blushes--that is easy to determine by the first letter of the shade name (H for Highlighter, S for Sculpting, and B for Blush). There are three finishes--matte, shimmer, and pearl but was less obvious. In fact, the majority of the "matte" shades were more like semi-matte or natural matte where there were no distinctive shimmer particles but they seemed to take on the natural finish of the skin, which gave the "mattes" a particularly seamless finish on the skin but might be dewier on oilier skin types than desired. None of the 34 shades available were frosted or metallic except three of the highlighters (H100, H106, H312).
The pigmentation ranged from medium to opaque, depending largely on the shade, though they were always buildable if they were not opaque in a single layer. Some of the deeper, more matte shades were less forgiving and took more effort to diffuse and blend, even when I used a lighter hand or a more feathery brush. The texture was smooth, velvety, and moderately dense without any powderiness or dustiness in the pan. The formula has lasted between eight and ten hours on me.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Reveal your inner artist and create endless looks with Artist Face Color. Choose your palette size, then customize to your needs by mixing and matching your favorite. Artist Face Color’s unique formula features atomized pigments, which provide intense color payoff while blending and diffusing for a natural, long-lasting finish. The super-fine powder melts into skin while also seamlessly layering for a natural, result. Available in matte, shimmer, and pearl finishes, Artist Face Color provides endless ways to enhance and define your features for your desired result.