MAC Gravity's Pull is a moderately warm-toned, dark purple with a pearl finish. It is a limited edition eyeshadow that retails for $25.00 and contains 0.02 oz.
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MAC Gravity's Pull Spellbinder Shadow ($22.00 for 0.02 oz.) is a blackened purple with warmer, pink undertones and a fine, pearly shimmer. It was more pigmented than it looked in the swatch, as the consistency was so finely-milled that it sheered out very readily on bare skin. The color applied better over primer, where it maintained most of its opacity and blended out a bit easier, though it was still a little more difficult to diffuse. It lasted for eight hours on me, and it had no signs of wear with primer after nine and a half hours. Marc Jacobs Beauty How You Want (PiP, ) is more shimmery (95% similar). bareMinerals Yoga (LE, $14.00) is warmer (95% similar). MAC Round Midnight (LE, $20.00) is more shimmery (95% similar). Urban Decay Bondage (LE, $19.00) is more shimmery, warmer (95% similar). Guerlain Rose Barbare #4 (DC, ) is less shimmery, lighter (90% similar). Chanel L'Intemporel de Chanel #4 (LE, ) is less shimmery, lighter (90% similar). Guerlain Electric Look #9 (LE, ) is less shimmery, lighter (90% similar). Bobbi Brown Black Violet (P, $24.00) is lighter, brighter (90% similar). Make Up For Ever ME930 Black Purple (DC, $21.00) is more shimmery, lighter, cooler (90% similar). Colour Pop Twilight (LE, $4.50) is cooler (90% similar). Tarte Illusion (LE, ) is lighter, brighter, cooler (85% similar). MAC Grape (LE, $32.50) is more shimmery, lighter, brighter (80% similar). Urban Decay Rapture (LE, $19.00) is more shimmery, lighter (85% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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