Love This Bitch is a pale, pinkish white base with warmer, pale gold pearl. It had semi-sheer coverage, which was difficult to build up, so it was typically a more subtle to moderate highlighter. I felt like it applied better to the skin and blended out than when I just swatched it on my arm. The texture felt very smooth, but it was dense and thin, so I had to use a heavier hand and/or denser brush to get product to transfer onto the brush and then onto my skin. The highlighter wore well for seven and a half hours on me.