MAC E for Effortless is a slightly cool-toned, dark red with a satin finish. It is a permanent lipstick that retails for $24.00 and contains 0.1 oz.
MAC E for Effortless Love Me Liquid Lipcolour ($24.00 for 0.1 oz.) is a deep red with subtle, cool undertones and a satin finish. There seemed to be the finest amount of pearl throughout, but it didn't give it a shimmery finish, just made it a little glowing. It had opaque color payoff in a single layer paired with a creamy, more velvety texture that was lightweight and fluid but not too slippery.
The product applied evenly, didn't emphasize my lip texture--actually smoothed it in places!--nor settled into my lip lines. It wore well for eight and a half hours, left a strong, visible stain behind, and felt moisturizing.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Fall in lust with creamy, hydrating, decadently rich liquid colour with a lightweight, lush satin finish. Features a comfortable and nourishing formula infused with our proprietary TLC Lip Complex that conditions and helps moisturize lips with a powerful blend of argan oil, coconut oil, shea butter, carnauba butter, barley extract and cucumber extract. What’s more, our exclusive ColourCling Technology harnesses the power of an advanced polymer to deliver 12-hour, non-feathering wear. A custom flexible, arrowhead-shaped applicator smoothly and evenly glides on the formula with a precision tip. Love Me always loves you back.
Petrolatum, Octyldodecanol, Isohexadecane, Synthetic Beeswax, Kaolin, Trioctyldodecyl Citrate, Disteardimonium Hectorite, Ppg-51/Smdi Copolymer, Pentaerythrityl Adipate/Caprate/Caprylate/Heptanoate, Silica, Boron Nitride, Copernicia Cerifera (Carnauba) Wax Copernicia Cerifera Cera Cire De Carnauba, Butyrospermum Parkii (Shea) Butter, Polymethyl Methacrylate, Tocopheryl Acetate, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Seed Extract, Cucumis Sativus (Cucumber) Fruit Extract, Hordeum Vulgare (Barley) ExtractExtrait D'Orge, Argania Spinosa Kernel Oil, Methicone, Polydecene, Polybutene, Propylene Carbonate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Calcium Sodium Borosilicate, Aluminum Calcium Sodium Silicate, Tin Oxide, Alumina, Hdi/Trimethylol Hexyllactone Crosspolymer, Titanium/Titanium Dioxide, Caprylyl Glycol, Hexylene Glycol, Propylene Glycol Dicaprate, Ethylhexyl Hydroxystearate, Saccharin, Flavor (Aroma), Tetrahexyldecyl Ascorbate, Phenoxyethanol, [+/- Mica, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499), Bismuth Oxychloride (Ci 77163), Bronze Powder (Ci 77400), Blue 1 Lake (Ci 42090), Carmine (Ci 75470), Copper Powder (Ci 77400), Red 6 (Ci 15850), Red 7 (Ci 15850), Red 21 (Ci 45380), Red 27 (Ci 45410), Red 28 (Ci 45410), Red 30 (Ci 73360), Red 33 (Ci 17200), Red 6 Lake (Ci 15850), Red 7 Lake (Ci 15850), Red 21 Lake (Ci 45380), Red 27 Lake (Ci 45410), Red 28 Lake (Ci 45410), Red 30 Lake (Ci 73360), Red 33 Lake (Ci 17200), Yellow 5 (Ci 19140), Yellow 5 Lake (Ci 19140), Yellow 6 Lake (Ci 15985)]
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.