MAC Retro Matte Liquid Lipcolour ($21.00 for 0.17 fl. oz.) is a medium brown with subtle, rosy undertones and a matte finish. It had opaque pigmentation that applied evenly and smoothly to the lips. The consistency was smooth, lightweight, and easy to spread across the lips as it was neither too thick nor too thin. The dry down was fairly flattering for this type of formula and did not appear "cracked" when I smiled. It wore well for just over seven hours on me before beginning to fade, though it was noticeably drying.