High Heels

High Heels is a medium red with neutral-to-cool undertones and a matte finish. The pigmentation was good--not quite opaque but very close to it--and delivered smooth, even coverage in a single layer. It was still going strong after eight hours of wear, but it was drying on me. ColourPop Fighter (LE, $7.00) is glossier (95% similar). KVD Beauty Hexagram (DC, $21.00) is brighter (95% similar). ColourPop Red Pocket (LE, $7.00) is lighter, cooler (95% similar). MAC Just Add Romance (P, $20.00) is glossier (95% similar). Estee Lauder Decisive Poppy (P, $32.00) is glossier (95% similar). ColourPop Trust Me (P, $6.00) is darker (95% similar). Revlon Lip Boom (P, $12.39) is lighter, cooler (95% similar). ColourPop Weekender (LE, $6.00) is brighter, cooler (95% similar). Urban Decay 714 (DC, $18.00) is glossier (95% similar). KVD Beauty Santa Sangre (LE, $19.00) is brighter (95% similar). ColourPop Silhouette (LE, $6.50) is brighter (95% similar). Sephora Always Red (PiP, $14.00) is brighter (95% similar). MAC Feels So Grand (P, $21.00) is darker (90% similar). MAC Self Esteem (LE, $19.00) is darker (90% similar). Lancome Rouge Vintage (178) (LE, $32.00) is brighter, glossier (90% similar). Too Faced Rebel Heart (P, $22.00) is darker (90% similar). Anastasia Primary #3 (Vol. 1) (PiP, ) is darker (90% similar). Giorgio Armani Lucky Red (403) (P, $38.00) is darker, cooler (90% similar). L'Oreal Le Rouge Avant-Garde (P, $13.99) is darker, cooler (90% similar). Anastasia Ruby (P, $18.00) is darker (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.

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