Embark is a deep brown with subtle, neutral-to-cool undertones and a matte finish. The texture was slightly drier and stiffer in the pan, but it had good pigmentation that was buildable to full coverage with less than half of a layer on top. I was surprised that it wasn't harder to diffuse along the edges, though it wasn't the most blendable shade in the palette--workable. It wore well for eight hours on me before it started to fade noticeably.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
These saturated shadows in neutral and metallic shades and multiple finishes stay on all day long with non-creasing, eight-hour wear. The result: potent colour payoff that applies evenly, blends well and can be used wet or dry.