MAC Embark is a moderately cool-toned, dark brown with a matte finish. It is a permanent eyeshadow that retails for $17.00 and contains 0.05 oz.
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Embark is a deep brown with subtle, neutral-to-cool undertones and a matte finish. The texture was slightly drier and stiffer in the pan, but it had good pigmentation that was buildable to full coverage with less than half of a layer on top. I was surprised that it wasn't harder to diffuse along the edges, though it wasn't the most blendable shade in the palette--workable. It wore well for eight hours on me before it started to fade noticeably.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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M·A·C Eyeshadow is a highly pigmented powder formula that applies evenly and blends well. Suitable for use either wet or dry, it's available in a wide variety of textures and finishes.