Choc-ful

MAC Eyeshadow

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MAC Choc-ful Eyeshadow
MAC Choc-ful Eyeshadow
MAC Choc-ful Eyeshadow
MAC Choc-ful Eyeshadow
MAC Choc-ful Eyeshadow
MAC Choc-ful Eyeshadow

MAC Choc-ful is a very warm-toned, medium-dark mauve with a matte finish. It is a limited edition eyeshadow that retails for $17.00 and contains 0.05 oz.

Editor's Review

Choc-ful is a muted, medium rosy mauve with warm undertones and a matte finish. It had good pigmentation that was buildable to full coverage with two layers. The texture was soft, blendable, and smooth, which applied well to the skin. This shade wore well for eight and a half hours. ColourPop Novel (LE, $4.50) is darker (95% similar). Bobbi Brown Amnesia Rose (LE, $22.00) is cooler (95% similar). Viseart Puck (LE, ) is lighter (95% similar). MAC Pink Sienna (LE, $17.00) is warmer (95% similar). Make Up For Ever M546 Dark Purple Taupe (P, $17.00) is darker, warmer (95% similar). ColourPop Made to last (LE, $4.50) is darker (95% similar). LORAC Pink Mauve (PiP, $19.00) is cooler (95% similar). Tarte Natural Beauty (LE, ) is cooler (90% similar). ColourPop Mystery (Scorpio) (LE, $4.50) is darker (95% similar). MAC Rustique (LE, $17.00) is lighter (90% similar). Anastasia Lure (LE, $12.00) is darker, cooler (90% similar). Huda Beauty Big Dreams (PiP, ) is cooler (90% similar). ColourPop 1st Date (LE, $4.50) is lighter, warmer (90% similar). ColourPop Passion (LE, $4.50) is lighter, cooler (90% similar). MAC Blanche Cloud Nine (LE, $17.00) is lighter (90% similar). ColourPop Teeny Bikini (LE, $4.50) is lighter (90% similar). Natasha Denona Vintage Taupe (303CM) (PiP, ) is lighter, warmer (90% similar). Laura Mercier Cashmere (PiP, $23.00) is cooler (90% similar). LORAC Pecan (PiP, $19.00) is warmer (90% similar). ColourPop For Granite (PiP, $4.50) is more shimmery, darker (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.

Claims / Ingredients

These saturated shadows in neutral and metallic shades and multiple finishes stay on all day long with non-creasing, eight-hour wear. The result: potent colour payoff that applies evenly, blends well and can be used wet or dry.

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