Choc-ful

MAC Eyeshadow

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MAC Choc-ful Eyeshadow
MAC Choc-ful Eyeshadow
MAC Choc-ful Eyeshadow
MAC Choc-ful Eyeshadow
MAC Choc-ful Eyeshadow
MAC Choc-ful Eyeshadow

MAC Choc-ful is a very warm-toned, medium-dark mauve with a matte finish. It is a limited edition eyeshadow that retails for $17.00 and contains 0.05 oz.

Editor's Review

Choc-ful is a muted, medium rosy mauve with warm undertones and a matte finish. It had good pigmentation that was buildable to full coverage with two layers. The texture was soft, blendable, and smooth, which applied well to the skin. This shade wore well for eight and a half hours. Bobbi Brown Amnesia Rose (LE, $22.00) is cooler (95% similar). ColourPop Made to last (LE, $4.50) is darker (95% similar). Make Up For Ever M546 Dark Purple Taupe (P, $17.00) is darker, warmer (95% similar). ColourPop Mystery (Scorpio) (LE, $4.50) is darker (95% similar). ColourPop Novel (LE, $4.50) is darker (95% similar). LORAC Pink Mauve (PiP, $19.00) is cooler (95% similar). Viseart Puck (LE, ) is lighter (95% similar). Tarte Natural Beauty (LE, ) is cooler (90% similar). MAC Pink Sienna (LE, $17.00) is warmer (95% similar). Natasha Denona Vintage Taupe (303CM) (PiP, ) is lighter, warmer (90% similar). LORAC Pecan (PiP, $19.00) is warmer (90% similar). ColourPop For Granite (PiP, $4.50) is more shimmery, darker (90% similar). Natasha Denona Nude Mauve (144CM) (PiP, ) is darker, warmer (90% similar). MAC Finjan (2020) (P, $17.00) is darker (90% similar). Marc Jacobs Beauty Otherwise (PiP, ) is darker, cooler (90% similar). KKW Beauty Tree (PiP, ) is warmer (90% similar). ColourPop Big Magic (LE, $4.50) is lighter (90% similar). Laura Mercier Cashmere (PiP, $23.00) is cooler (90% similar). Too Faced Chocolate Syrup (LE, $16.00) is lighter, warmer (90% similar). MAC Rustique (LE, $17.00) is lighter (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.

Claims / Ingredients

These saturated shadows in neutral and metallic shades and multiple finishes stay on all day long with non-creasing, eight-hour wear. The result: potent colour payoff that applies evenly, blends well and can be used wet or dry.

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