Choc-ful

Choc-ful is a muted, medium rosy mauve with warm undertones and a matte finish. It had good pigmentation that was buildable to full coverage with two layers. The texture was soft, blendable, and smooth, which applied well to the skin. This shade wore well for eight and a half hours. Make Up For Ever M546 Dark Purple Taupe (P, $17.00) is darker, warmer (95% similar). ColourPop Made to last (LE, $4.50) is darker (95% similar). LORAC Pink Mauve (PiP, $19.00) is cooler (95% similar). Tarte Natural Beauty (LE, ) is cooler (90% similar). ColourPop Novel (LE, $4.50) is darker (95% similar). Bobbi Brown Amnesia Rose (LE, $22.00) is cooler (95% similar). MAC Pink Sienna (LE, $17.00) is warmer (95% similar). Viseart Puck (LE, ) is lighter (95% similar). ColourPop Passion (LE, $4.50) is lighter, cooler (90% similar). MAC Blanche Cloud Nine (LE, $17.00) is lighter (90% similar). ColourPop Teeny Bikini (LE, $4.50) is lighter (90% similar). LORAC Pecan (PiP, $19.00) is warmer (90% similar). Natasha Denona Vintage Taupe (303CM) (PiP, ) is lighter, warmer (90% similar). ColourPop For Granite (PiP, $4.50) is more shimmery, darker (90% similar). Natasha Denona Nude Mauve (144CM) (PiP, ) is darker, warmer (90% similar). Laura Mercier Cashmere (PiP, $23.00) is cooler (90% similar). MAC Finjan (2020) (P, $17.00) is darker (90% similar). Marc Jacobs Beauty Otherwise (PiP, ) is darker, cooler (90% similar). KKW Beauty Tree (PiP, ) is warmer (90% similar). Too Faced Chocolate Syrup (LE, $16.00) is lighter, warmer (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.

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