Choc-ful

Choc-ful is a muted, medium rosy mauve with warm undertones and a matte finish. It had good pigmentation that was buildable to full coverage with two layers. The texture was soft, blendable, and smooth, which applied well to the skin. This shade wore well for eight and a half hours. LORAC Pink Mauve (PiP, $19.00) is cooler (95% similar). Tarte Natural Beauty (LE, ) is cooler (90% similar). ColourPop Mystery (Scorpio) (LE, $4.50) is darker (95% similar). ColourPop Novel (LE, $4.50) is darker (95% similar). Bobbi Brown Amnesia Rose (LE, $22.00) is cooler (95% similar). MAC Pink Sienna (LE, $17.00) is warmer (95% similar). Viseart Puck (LE, ) is lighter (95% similar). Make Up For Ever M546 Dark Purple Taupe (P, $17.00) is darker, warmer (95% similar). ColourPop Made to last (LE, $4.50) is darker (95% similar). Marc Jacobs Beauty Otherwise (PiP, ) is darker, cooler (90% similar). KKW Beauty Tree (PiP, ) is warmer (90% similar). ColourPop Big Magic (LE, $4.50) is lighter (90% similar). Too Faced Chocolate Syrup (LE, $16.00) is lighter, warmer (90% similar). MAC Rustique (LE, $17.00) is lighter (90% similar). Anastasia Lure (LE, $12.00) is darker, cooler (90% similar). ColourPop 1st Date (LE, $4.50) is lighter, warmer (90% similar). Huda Beauty Big Dreams (PiP, ) is cooler (90% similar). MAC Blanche Cloud Nine (LE, $17.00) is lighter (90% similar). ColourPop Passion (LE, $4.50) is lighter, cooler (90% similar). ColourPop Teeny Bikini (LE, $4.50) is lighter (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.

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