LORAC Ash is a slightly cool-toned, dark purple with a semi-matte finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.06 oz.
Ash is a subdued, dark purple with gray tones and a satin finish. It had semi-opaque pigmentation with a lightly dusty consistency that made it quicker to fade at six hours of wear. MAC Naval (P, $17.00) is lighter (90% similar). NARS Kamchatka (DC, $25.00) is less shimmery, cooler (90% similar). MAC Amethyst (LE, $17.00) is lighter, brighter (90% similar). Wet 'n' Wild I'm His Breezey #3 (DC, $2.29) is lighter (90% similar). Viseart Dark Matte #9 (PiP, ) is darker (90% similar). Guerlain Beaugrenelle #5 (PiP, ) is lighter (90% similar). ColourPop Round Trip (LE, $4.50) is darker (85% similar). Viseart Grande Pro (Vol. 1) #21 (LE, ) is darker (80% similar). See comparison swatches / view dupes side-by-side.
Celebrity Makeup Artist Carol Shaw created LORAC's unique, long-lasting, non-irritating eye shadow formula to use on and off the Red Carpet. This unique formula is infused with soothing botanicals such as Calendula and Cornflower. Shade, shadow, line and define with this versatile range of eye shadow colors that can be used wet or dry to create any Red Carpet look you desire.