Unashamed is a bright, light-medium blue-based pink with cool undertones and a matte finish. This one seemed to darken on the skin, as some mattes do, if the skin has any natural oil to it (so if you have really dry skin, you may not notice any darkening). It had rich color payoff (a little goes a long way!), but the texture was more powdery than Underrated to work with, so it requires more patience during application. The texture still feels silky and smooth, and it blends fairly easily on the skin. On me, the color lasted for eight hours before fading. See comparison swatches / view dupes.