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Cherish Me is a dusty, medium-dark coral with moderate, warm undertones and a matte finish. It had a firmer consistency to the touch, so there was no powderiness but it needed a moderate hand--I wouldn't describe it as stiff, though, as it was still easy enough to pick up and to apply to bare skin.
It had good pigmentation in a single layer, which was buildable to full coverage with less than a second layer. I didn't notice that it darkened much on my skin, and it remained blendable even over bare skin, where matte finishes sometimes can prove troublesome. It lasted nicely for eight and a half hours before fading noticeably.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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