IT Cosmetics Magical in Mauve is a moderately cool-toned, medium-dark plum with a luminous finish. It is a permanent blush that retails for $24.00 and contains 0.136 oz.
IT Cosmetics Magical in Mauve Vitality Cheek Stain ($24.00 for 0.13 oz.) is a rich, brightened, berry-purple with cool undertones and a soft, frosted finish. Kevyn Aucoin Neolita (P, $37.00) is warmer. MAC Hot Nights (LE, $21.00) is similar. NARS Oasis (P, $29.00) is more muted, warmer. MAC Restores Dazzle (LE, $21.00) is a cream product. See comparison swatches / view dupes.
Vitality Cheek Flush Powder Blush Stain is the first ever cheek stain infused into a powder! Developed with plastic surgeons, this hydrating, brightening and anti-aging blush gives the perfect naturally pretty flush of color to the cheeks and lasts all day long, until you take it off. This truly innovative, yet natural formula contains IT Cosmetics Hydra-Luxe Technology including ingredients such as plum oil, cherry oil, hyaluronic acid, pomegranate, seaweed extract, grapeseed, aloe and jojoba that all work together to treat, hydrate, condition, and nourish your skin. Plus Vitality Cheek Flush Powder Blush Stain is packed with anti-aging anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long. This Made in the USA formula is also paraben-free.