IT Cosmetics Magical in Mauve Vitality Cheek Stain Review, Photos, Swatches

IT Cosmetics Magical in Mauve Vitality Cheek Stain
IT Cosmetics Magical in Mauve Vitality Cheek Stain

IT Cosmetics Magical in Mauve Vitality Cheek Stain ($24.00 for 0.13 oz.) is a rich, brightened, berry-purple with cool undertones and a soft, frosted finish. Kevyn Aucoin Neolita (P, $37.00) is warmer. MAC Hot Nights (LE, $21.00) is similar. NARS Oasis (P, $29.00) is more muted, warmer. MAC Restores Dazzle (LE, $21.00) is a cream product. See comparison swatches / view dupes.

It’s intensely pigmented–a little goes such a long way! If you prefer a very foolproof blush, you might look elsewhere, as this requires a very feathery touch to control just how much gets applied. The powder itself has a soft, buttery, and silky consistency, so it is easy to blend out on the skin and diffuse for softer color. It’ll be a nice option for anyone who prefers a more pigmented blush that doesn’t require building to get true-to-pan color. As the blush gets blended and buffed onto the skin, it looks more luminous than shimmery with a light glow and a distinctive “stained” look, even though it is a powder. This shade wore well for ten hours before fading slightly along the edges.

We hope you'll consider supporting Temptalia by shopping through our links below. Thanks!

See more photos & swatches!

IT Cosmetics Magical in Mauve Vitality Cheek Stain
IT Cosmetics Magical in Mauve Vitality Cheek Stain

IT Cosmetics Magical in Mauve Vitality Cheek Stain
IT Cosmetics Magical in Mauve Vitality Cheek Stain

IT Cosmetics Magical in Mauve Vitality Cheek Stain
IT Cosmetics Magical in Mauve Vitality Cheek Stain

IT Cosmetics Magical in Mauve Vitality Cheek Stain
IT Cosmetics Magical in Mauve Vitality Cheek Stain

IT Cosmetics Magical in Mauve Vitality Cheek Stain
IT Cosmetics Magical in Mauve Vitality Cheek Stain

IT Cosmetics Magical in Mauve Vitality Cheek Stain
IT Cosmetics Magical in Mauve Vitality Cheek Stain

IT Cosmetics Magical in Mauve Vitality Cheek Stain
IT Cosmetics Magical in Mauve Vitality Cheek Stain

IT Cosmetics Magical in Mauve Vitality Cheek Stain
IT Cosmetics Magical in Mauve Vitality Cheek Stain

We hope you'll consider supporting Temptalia by shopping through our links below. Thanks!

Product Availability

IT Cosmetics Magical in Mauve $24.00/0.136 OZ.
When you purchase through our links above, you help support Temptalia. Thank You!

Makeup Look

On face:
  • Guerlain Parure Gold Foundation
  • Guerlain Les Voilettes Loose Powder
On lips:
  • MAC Light English Red Lipglass

About the Reviewer

Reviewer

Christine has normal-to-dry skin with areas of dryness (cheeks, nose, and under the eyes). She has a light-medium skintone with subtle, warmer yellow undertones. Her best foundation matches include: Tarte Rainforest of the Sea in Light-Medium Neutral (best match), Estee Lauder Double Wear Stay-in-Place Makeup in Desert Beige 2N1, Giorgio Armani Maestro Glow in 4.0, Hourglass Warm Ivory Vanish Seamless Finish, Laura Mercier Candleglow Soft Luminous in Dusk, MAC NC20/NC25, Make Up For Ever Ultra HD Liquid in Y305 (140). For more matches, please read our full Foundation FAQ. For more information on our review process, please read our Review FAQ.

Compare Any Two Swatches

Curious how two shades compare to each other? Type in the shades below to get instant side-by-side swatches!

83 Comments

Comments that do not adhere to our comment policy may be removed. Discussion and debate are highly encouraged but we expect community members to participate respectfully. Please keep discussion on-topic, and if you have general feedback, a product review request, an off-topic question, or need technical support, please contact us!

Please help us streamline the comments' section and be more efficient: double-check the post above for more basic information like pricing, availability, and so on to make sure your question wasn't answered already. Comments alerting us to typos or small errors in the post are appreciated (!) but will typically be removed after errors are fixed (unless a response is needed).

We appreciate enthusiasm for new releases but ask readers to please hold questions regarding if/when a review will be posted as we can't commit to or guarantee product reviews. We don't want to set expectations and then disappoint readers as even products that are swatched don't always end up being reviewed due to time constraints and changes in priorities! Thank you for understanding!

Comments on this post are closed.

Whoa, this is pigmented! I will have to check this one out, in a pink color, because blushes (even the long-wearing ones) have a habit of disappearing on my cheeks, but this one looks like it will stick around. On a side note, can you answer my question about the Burberry Nude Radiance Luminous Fluid – does it have any fragrance?

Hey Katherine,

I’m still getting an answer on the Burberry – that is why it is pending, because I haven’t had a moment to double check that for you yet. I should add that I’ve had a stuffed nose for the past few days, and I didn’t note any scent originally so I haven’t felt like I could give you a great answer based on my current lack of smelling ability πŸ™‚

Ok, thanks! No worries, just let me know when you get the answer. I’m recovering from a cold, so I know all about stuffed noses…..hope your nose gets better soon. Thanks again

One of my favorite blushes! I have the matte red one (can’t remember the name). I want the other two. Like I really need more blush but well ya know lol πŸ˜€ πŸ˜€

I love the colour of this but I think I’d have to be extremely careful applying this to avoid looking like a clown! I appreciate sheerer blushes simply because I don’t need to worry so much about going overboard. I love having such pale skin though so I can’t complain :P.

I have this blush and it is amazing on the cheeks! I use an IT Cosmetics blush brush to apply it. I bought mine as a set through QVC, and the brush is the perfect tool for this highly pigmented blush!

This color is gorgeous! Definitely very fall πŸ™‚ Christine, do you think these are comparable to theBalms Instain blushes? Better, maybe? I find theBalms blushes to be a bit hard to blend sometimes.

“MAGICAL” is the perfect name for this. What a stunning, amazing and gorgeous shade! And it is uncommon as well. My collection will be enriched by it.

I’ve loved just about every product I’ve used from IT Cosmetics. I hope they have this blush in some sort of “showstopper” when they’re back on Canadian tv in a week or 2. This blush looks stunning on you, Christine.

Oof. This is stunning! O_o

It even get bonus points for its colour having something to do with mauve, LOL! For some reason when I saw the swatch, the first thing I thought was ‘this is a blush match for Revlon Icy Violet lipstick’. I actually have no idea if this is the case, but it really reminded me of that lipstick for some reason.

Rambling aside – it’s beautiful on you! And we all know how I like me some pigmented blush…

I’m quite fair and I have another rosier shade of this blush. The first time I applied it, it was WAY too but the second time I used a lighter hand and shook off the extra blush from my brush before applying and it was much better for my skin tone.

Oh this is really pretty! I told myself no more blush unless it was unique:) I think this counts! I was looking into their other shades, too. Do you think the Pretty in Peony you reviewed this spring would be a close dupe for MAC Supercontinental? I’ve been looking for a dupe of that shade for forever! Online, it looks like there’s a little more hot pink in the Peony?

Love this on you. And I have Neolita so will probably not get it. But this is the right blush complement for a whole range of berry — burgundy– wine lip pies.

Wow, what a beautiful shade! Definitely too dark/intense for me, but lovely all the same. I’ll bet I would love some of the other shades (there must be other shades), but I better not look ‘coz I just placed my IT Cosmetics order. I bought more of their fab CC cream and I finally bought a couple of their so soft brushes.

Oh darn- did I miss a 25% off sale? I really want to try a few of their products- but would have loved a discount. The blush is very pretty on you- natural looking!

This might be a common question but is there a way I can see just the “temptalia recommends” products? For the first time I did use the products tab and select the specific products, that was incredible!! Such an amazing feature! 43 pages of highlighters lol!!

This is beautiful, but I don’t think my touch is light enough to make it work, lol. That’s why I prefer lighter, “impossible-to-overdo” shades like Orgasm, Ilamasqua Katie, MAC Tea Pink and Easy Manner, etc.
I have the Natural Beauty eye palette and Bye Bye Pores finishing powder from It Cosmetics; I really love them, and they get a lot of use. I’m anxious to try some of their other products, just wish this product came in a lighter color. πŸ™‚
PS. Thank you SOO much for using my question; I can’t wait to try out some tips today! <3

We try to approve comments within 24 hours (and reply to them within 72 hours) but can sometimes get behind and appreciate your patience! πŸ™‚ If you have general feedback, product review requests, off-topic questions, or need technical support, please contact us directly. Thank you for your patience!