The Matte formula is supposed to have "intense color" that "lasts for hours" that "blend ... freely." The brand also says that they're "buildable colors," which contradicts the "intense color" part, so I defer to the aspect that is often harder to achieve (pigmentation). Most shades had opaque pigmentation in a single layer, but I could see using a lighter touch to get more buildable color. The texture of the matte formula was smooth, soft, and just a smidgen dry to the touch, but I found most shades blended out with ease and had good adhesion to bare skin. They lasted between seven and eight hours on me.
The average rating based on all reviewed shade(s) in this formula is shown below.
Create show-stopping eyes like Jennifer Lopez with shades from the Freedom System Eye Shadows Matte. Intense colors from these eyeshadows add an extra dimension to your look. Blend shadows freely and play with buildable colors to achieve a spectacular effect. The addition of tsubaki oil in these eyeshadows takes extra care of the delicate eye area. Application is effortless while the effect lasts for hours. Try out with other shades to create exceptional looks inspired by Jennifer Lopez. The unique Freedom System allows you to mix and match products and colors to customize palettes of any size.