Iconic London Golden Hour is a moderately warm-toned, light-medium brown with a semi-matte finish. It is a permanent bronzer that retails for $27.00 and contains 0.42 oz.
Iconic London Golden Hour Sheer Bronze ($27.00 for 0.42 oz.) is a medium brown with warm, reddish undertones and a hint of orange paired with a matte finish (once the formula dried down). It had a lightweight, watery gel-like texture that was spreadable but best applied in a small amount as using more didn't result in higher coverage, just product that had to be spread out across a larger area.
The liquid bronzer had sheer coverage, as the name suggested, but it was buildable as long as one waited for any preceding layer to dry down first (took about 10-15 seconds). The product applied well over bare skin as well as on top of foundation with light tapping motions with a fingertip, brush, or sponge. It wore nicely for seven and a half hours before showing signs of fading.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
This versatile liquid bronzer can be worn either ultra sheer for subtle warmth or layered for a post-holiday, bronzed finish. The easy-to-blend, non-greasy texture melts effortlessly into the skin, creating a seamless, soft-focus finish.
Aqua (Water), Dimethicone, Cetyl Peg/Ppg-10/1 Dimethicone, Isododecane, Talc, Glycerin, Phenoxyethanol, Sodium Chloride, Magnesium Sulfate, Sodium Dehydroacetate, Disteardimonium Hectorite, Potassium Sorbate, Polysilicone-11, Dimethiconol, Benzoic Acid, Hydrogen Dimethicone, Propylene Carbonate, Dehydroacetic Acid, Ethylhexylglycerin, Aluminum Hydroxide, Marrubium Vulgare Extract, Citric Acid, Ci 77492 (Iron Oxides), Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77499 (Iron Oxides).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.