Iconic London Beach Vibes is a very warm-toned, light brown with a semi-matte finish. It is a permanent bronzer that retails for $27.00 and contains 0.42 oz.
Iconic London Beach Vibes Sheer Bronze ($27.00 for 0.42 oz.) is a light-medium brown with warm, slightly more orange-leaning undertones and mostly matte finish, once the formula dried down. The texture was watery with a gel-like aspect that gave it more spreadability.
It had sheer coverage, as promised, and it did not matter if one applied more initially--in order to build up coverage, it had to be layered and one had to wait for each preceding layer to drydown (only took about 10 to 15 seconds). It applied well over bare skin and on top of base products as long as I used a small amount, otherwise the liquidity tended to push around base products. This shade lasted well for seven and a half hours before fading visibly.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
This versatile liquid bronzer can be worn either ultra sheer for subtle warmth or layered for a post-holiday, bronzed finish. The easy-to-blend, non-greasy texture melts effortlessly into the skin, creating a seamless, soft-focus finish.
Aqua (Water), Dimethicone, Cetyl Peg/Ppg-10/1 Dimethicone, Isododecane, Talc, Glycerin, Phenoxyethanol, Sodium Chloride, Magnesium Sulfate, Sodium Dehydroacetate, Disteardimonium Hectorite, Potassium Sorbate, Polysilicone-11, Dimethiconol, Benzoic Acid, Hydrogen Dimethicone, Propylene Carbonate, Dehydroacetic Acid, Ethylhexylglycerin, Aluminum Hydroxide, Marrubium Vulgare Extract, Citric Acid, Ci 77492 (Iron Oxides), Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77499 (Iron Oxides).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.