Pure Effect

Hourglass Ambient Lighting Blush

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Hourglass Pure Effect Ambient Lighting Blush
Hourglass Pure Effect Ambient Lighting Blush
Hourglass Pure Effect Ambient Lighting Blush
Hourglass Pure Effect Ambient Lighting Blush
Hourglass Pure Effect Ambient Lighting Blush
Hourglass Pure Effect Ambient Lighting Blush
Hourglass Pure Effect Ambient Lighting Blush
Hourglass Pure Effect Ambient Lighting Blush
Hourglass Pure Effect Ambient Lighting Blush

Hourglass Pure Effect is a slightly warm-toned, medium-dark pink with a luminous finish. It is a limited edition blush that retails for $40.00 and contains 0.15 oz.

Editor's Review

Pure Effect is a brighter, medium pink with soft, warm undertones and a satin sheen. The finish was exceptionally lovely--probably one of the better finishes in the formula that I've come across thus far--with a very smooth, silky texture that wasn't powdery or dusty in the pan. It was, however, opaque in a single layer (which was at odds with the brand's "buildable color" description), but I felt like the softness of the texture and blendability of the formula made it easy to just use less and build up coverage if sheerer coverage was desired. This shade lasted for eight and a half hours on me before fading noticeably.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.

Claims / Ingredients

This innovative hybrid combines the qualities of Hourglass Ambient Lighting Powder, the cutting-edge collection of finishing powders, with an array of vivid cheek colors. Unlike traditional blush, which tends to be flat, Ambient Lighting Blush uses photoluminescent technology to exhibit depth and dimension. Lightweight and airy in texture, these handmade powders contain optically transparent particles that amplify the colors to a multidimensional level. Formulated using an advanced “miscelare” technique—“to mix” in Italian—each blush has the perfect balance of pigment and powder, and no two look alike. Each shade in this versatile spectrum delivers a radiant natural finish and offers beautifully buildable color.

Mica, Synthetic Fluorphlogopite, Boron Nitride, Hdi/Trimethylol Hexyllactone Crosspolymer, Polymethyl Methacrylate, Octyldodecanol; Benzoic Acid, C13-14 Isoparaffin, Dehydroacetic Acid, Diamond Powder, Dimethicone, Ethylhexylglycerin, Laureth-7, Magnesium Aluminum Silicate, Phenoxyethanol, Polyacrylamide, Polymethylsilsesquioxane, Potassium Sorbate, Silica, Sodium Dehydroacetate, Sorbic Acid, Sorbitan Sesquioleate, Tin Oxide, Trimethylsiloxysilicate, May Contain: (+/-): Red 7 Lake (CI 15850), Red 40 Lake (CI 16035), Carmine (CI 75470), Ultramarines (CI 77007), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891)

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

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