Guerlain #25 is a slightly cool-toned, medium red with a natural finish. It is a permanent lipstick that retails for $33.00 and contains 0.09 oz.
Guerlain #25 Sheer Shine Rouge G Lip Color ($33.00 for 0.09 oz.) is a medium red with subtle, cool undertones and a natural sheen with faint micro-shimmer throughout. It had semi-sheer to medium color payoff in a single stroke, which didn't build up much beyond that (though it wasn't described as buildable, so that wasn't a con!).
The consistency felt smooth, lightweight, and thin as it didn't seem to smooth out my lip lines at all, but it wasn't prone to emphasizing imperfections. The color applied evenly and lasted well for four and a half hours, while the formula felt lightly moisturizing while worn.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Customize your style down to your lips, choosing from seven different sheer shine lipstick shades, suitable for all skin tones. The new innovative bullet is faceted like a gemstone for easy intuitive and ultra-precise application. Its unique formula glides over lips, offering comfort and up to 6 hours of hydration. Then choose your double-mirrored Rouge G case (sold separately) from a multitude of styles, from the most timeless to the trendiest.
POLYGLYCERYL-2 TRIISOSTEARATE • DIISOSTEARYL MALATE • HYDROGENATED POLYDECENE • HYDROGENATED POLYISOBUTENE • TRIMETHYLOLPROPANE TRIISOSTEARATE • SYNTHETIC WAX • METHYL HYDROGENATED ROSINATE • POLYBUTENE • HYDROGENATED STYRENE/METHYLSTYRENE/INDENE COPOLYMER • HYDROGENATED MICROCRYSTALLINE WAX • OCTYLDODECANOL • C10-30 CHOLESTEROL/LANOSTEROL ESTERS • CALCIUM SODIUM BOROSILICATE • SILICA • CERA ALBA (BEESWAX) • POLYMETHYLSILSESQUIOXANE • ETHYLHEXYL PALMITATE • POLYETHYLENE • CAPRYLIC/CAPRIC TRIGLYCERIDE • PARFUM (FRAGRANCE) • PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE • COMMIPHORA MUKUL RESIN EXTRACT • TIN OXIDE • TRIHYDROXYSTEARIN • PROPYL GALLATE • DIAMOND POWDER • SODIUM HYALURONATE • TOCOPHEROL • GLUCOMANNAN • [+/- CI 15850 (RED 6, RED 7, RED 7 LAKE) • CI 15985 (YELLOW 6 LAKE) • CI 19140 (YELLOW 5 LAKE) • CI 42090 (BLUE 1 LAKE) • CI 45410 (RED 28 LAKE) • CI 77491, CI 77492, CI 77499 (IRON OXIDES) • CI 77891 (TITANIUM DIOXIDE)]
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.