Guerlain #70 is a slightly cool-toned, medium-dark fuchsia with a cream finish. It is a permanent lipstick that retails for $33.00 and contains 0.12 oz.
Guerlain #70 Rouge G de Guerlain Lip Color (2018) ($32.00 for 0.12 oz.) is a vibrant, medium-dark fuchsia pink with subtle, cool undertones and a luminous sheen. It had nearly opaque pigmentation that applied fairly well to my lips--I noticed very, very subtle areas where it did not seem to apply as strongly in close-up photos but didn't notice it in person. The texture was lightweight, emollient without being too slippery, and comfortable to apply and to wear. This shade lasted for five hours and was moisturizing while worn.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
For this exceptional lipstick, Guerlain has sealed intense colour and luscious lip care into a jewel formula. Enriched with plant-based polymers and silver microcrystals with a reflective power, this exceptional formula beautifully enhances lips, cloaking them in intense and luminous long-lasting colour. Jojoba and mango butter help to nourish lips, offering them instant and lasting comfort. Hyaluronic acid and gugul resin help to smooth and plump up lips. The sweet, enveloping scent of a vanilla “floriental” leaves its incomparable mark on Rouge G de Guerlain. Top notes sparkle with a lemon, orange and bergamot accord. The rose and iris heart exudes sweetness. The vanilla and tonka bean drydown gives Rouge G all of its intensity.
Diisostearyl Malate, Polyglyceryl-10 Nonaisostearate, Jojoba Esters, Synthetic Wax, Bis-behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Isostearyl Hydroxystearate, Hydrogenated Microcrystalline Wax, Silica, Hydrogenated Styrene/Methyl Styrene/Indene Copolymer, Octyldodecanol, Ethylhexyl Palmitate, Irvingia Gabonensis Kernel Butter, Disteardimonium Hectorite, Calcium Aluminum Borosilicate, Hydrogenated Coco-glycerides, Caprylic/Capric Triglyceride, Parfum (Fragrance), Ethylhexyl Hydroxystearate, Commiphora Mukul Resin Extract, Bht, Propyl Gallate, Trihydroxystearin, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Butylene Glycol, Caprylyl Glycol, Tocopherol, Phenoxyethanol, Sodium Hyaluronate, Hexylene Glycol, [+/- May Contain : Ci 77891 (Titanium Dioxide), Ci 19140 (Yellow 5 Lake), Ci 42090 (Blue 1 Lake), Ci 45410 (*** Red 28 Lake ***), Ci 45410 (Red 28 Lake), Ci 15850 (Red 7 Lake), Ci 15985 (Yellow 6 Lake), Ci 77492 (Iron Oxides), Ci 15850 (Red 7), Ci 77491 (Iron Oxides), Ci 15850 (Red 6), Ci 77163 (Bismuth Oxychloride), Ci 77499 (Iron Oxides), Ci 45380 (Red 21 #12426)
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.