Guerlain L'Heure Bleue is a moderately cool-toned, dark red with a pearl finish. It is a discontinued lipstick that retails for $37.00 and contains 0.12 oz.
Guerlain L'Heure Bleue (168) Rouge Automatique Lipstick ($35.00 for 0.12 oz.) is a ruby-shimmered blue-based red with a subtle pinkness. The color payoff is mostly opaque, but there's an underlying sheerness that gives it a translucent look. It's pinker than MAC Prolong. Chanel Byzantin is darker, redder. Dior Technicolor is slightly darker. Guerlain Girly is pinker, less red. Estee Lauder Wild Violet is a touch purpler. MAC Perpetual Flame is slightly less red. Guerlain's Rouge Automatiques are supposed to have subtle sheerness--that translucency is part of the formula (it reminds me of jelly nail polishes).
Rouge Automatique hydrating long-lasting lip color: automatically fashionable. Coveted as an It Bag, precious as a gem, glamorous as stilettos! Open and close with just one hand. Its innovative formula combines long-lasting hold with comfort and radiance. Rouge Automatique offers a burst of color, available in a bouquet of 25 shades.