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The formula is supposed to offer "full-coverage" with a "high-shine" finish that leaves lips looking smoother and hydrated. The coverage ranged from medium to mostly opaque with a few shades closer to full-coverage. The texture was smooth, lightly emollient, and balm-like, as expected, that was comfortable to apply and to wear.
The majority of the shades applied evenly, softened the look of my lip lines, and were forgiving of imperfections, though some of the lighter shades were less forgiving. They lasted between three and five hours with darker, more red-based shades lasting longer and leaving subtle stains behind. The formula had a strong, floral scent and subtle, soapy taste at times (though consistent with the brand's lip products and their fragrance).