Blush Bomb

The formula is supposed to have "buildable" coverage with a "natural looking" finish that "blends seamlessly" and is "non-staining." They have a gel-like consistency--more liquid-like but with more substance, a little less watery in feel--that plays better with base products than more water-like liquid/cream blushes. This type of gel texture seems to smooth over base products without lifting them up in my experience. I found the texture easy to apply over bare skin or base products with fingertips or synthetic brushes (though I tend to use fingertips for ease and because they're faster to clean between swatches!). They dried down for the most part but remained more natural to dewy in finish, which was the best of both worlds -- the sheen of liquid and cream products but without a bunch of slip-and-slide during wear.

The pigmentation ranged from shade to shade, though they were all buildable, but a couple of shades, like Bitten (deeper berry), were shades where a little went a long way; they were more semi-opaque to opaque in coverage with sheer coverage being possible by using a very small amount of product. The wear ranged from eight to nine hours before the color started to fade noticeably.