The formula is supposed to be long-wearing with a “light-as-air,” “blendable” texture that “lives to be layered." They twist-up and are medium-sized with a domed edge. I found that applying to my fingertips worked better than direct application, as it enabled me greater control over coverage level as well as placement, and if you tend to apply over foundation, then this will help keep the Match Stix cleaner, too.
The texture was thin, and it did seem to go from a “cream” in the tube to a more powder-like product once on the skin. They were fairly blendable with a few being more sparkly with less visible base color, which may not be for everyone, and others had a more pearl-like sheen that didn’t emphasize my skin’s natural texture. Most shades applied and blended out without lifting up foundation or pulling into pores (over bare skin), but the ones that did tended to have larger particles in them. They lasted between six and eight hours on me.
A problem I had throughout just swatching each shade on my cheeks for photos was that whatever was exposed was a bit dry, more powdery to the touch, and I felt like I had to really warm the product up and/or swipe it back and forth on the back of my hand to refresh the texture. This is not uncommon with drier, cream-based formulas, but it's still a downside and an area that could be improved upon. Some shades were very pigmented, others were medium and buildable, and a couple were sheerer.
The average rating based on all reviewed shade(s) in this formula is shown below.