The formula is supposed to be "creamy" with "hyper-vivid impact." Most of the shades I've tried are pigmented and apply evenly. The formula has a smooth, creamy consistency with moderate slip that glides on easily but doesn't feather or bleed on me. The wear ranges from three to six hours, and they have felt moisturizing overall. Some shades have more noticeable/larger sparkles in them, and I can sometimes feel them during application as well as during wear, but how much depends on the particular shade. I didn't notice any scent or taste.
The average rating based on all reviewed shade(s) in this formula is shown below.