Estee Lauder Insolent Plum is a slightly cool-toned, medium-dark berry with a glossy finish. It is a permanent lipstick that retails for $32.00 and contains 0.12 oz.
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Estee Lauder Insolent Plum (450) Pure Color Envy Sculpting Lipstick ($30.00 for 0.12 oz.) is a cool-toned berry with blue undertones and a luminous sheen. It had fairly opaque coverage, but there was a noticeable translucency. The consistency on this one was more slippery than other shades, which made it apply less evenly in comparison to most of what I've tried in the range. It lasted for six hours, but I did experience slight feathering during the last hour. Bite Beauty Aubergine (P, $24.00) MAC Primrose (LE, $16.00) Inglot #293 Lipstick Cream (P, $12.00) YSL Forbidden Burgundy (12) (P, $34.00) Marc Jacobs Beauty Seduce Me (128) (P, $30.00) Urban Decay Venom (P, $22.00) MAC Rebel (P, $16.00) See comparison swatches / view dupes.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Saturates lips with high-intensity color-in one stroke. Lip-sculpting statement shades for all skintones.