Dolce & Gabbana Fire (610) Classic Cream Lipstick ($33.00 for 0.12 oz.) is described as a "fire engine red." It's a bold, brightened orange-red with a satin finish. The color coverage was fantastic with full, opaque color in a single pass. The consistency was creamy enough to apply the color evenly, but it didn't slide around once on. This shade lasted for six hours on me and left a stain behind. It's a gorgeous color, but this is one of those shades that many, many brands have done; there are a vast number of extremely similar shades -- See comparison swatches / view dupes.