Matte Plum is a medium-dark, purple-taupe with cooler undertones and a matte finish. It appeared more plum in hue when applied without the primer, but over the included primer, it darkened and seemed to cancel out some of the plummy tones overall. The texture was very finely-milled but moderately powdery, which resulted in excess product kicked up in the pan and some fallout if I wasn't very careful. It had medium, buildable pigmentation, which applied with mostly opaque coverage when used with a moderate hand over the primer. The eyeshadow blended out well and stayed on well for eight hours over the included primer.