ColourPop What's This is a moderately warm-toned, dark orange with a semi-matte finish. It is a limited edition eyeshadow that retails for $4.50 and contains 0.05 oz.
What's This is a bright, deeper orange with moderate, warm undertones and barely-there flecks of gold micro-shimmer over a matte finish. The micro-shimmer was so faint that it didn't translate, which ensured that it didn't contribute to fallout. The texture was somewhat powdery in the pan, so you'll want to use a light-hand when working with it. The product had opaque color coverage that adhered evenly and lasted well for eight hours before fading a bit.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.