Velveteen is a medium-dark taupe-brown with subtle, warm undertones and a matte finish. The eyeshadow had rich color coverage that adhered well to bare skin. The consistency was soft, not too powdery nor too firmly pressed into the pan, and blended out beautifully on my skin. It lasted well for eight and a half hours before there were signs of fading.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.