ColourPop To the Max is a neutral-toned, medium-dark fuchsia with a matte finish. It is a limited edition eyeshadow that retails for $4.50 and contains 0.05 oz.
To the Max is a bright, deeper pink with subtle, warm undertones and a matte finish. It had mostly opaque, buildable color coverage with a soft, lightly powdery texture that wasn't prone to fallout but remained blendable on bare skin. It stayed on well for eight and a half hours before fading a bit, and it left a faint stain behind.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.